fresk.digital
Visual brand identity for this new
digital startup
Core values of fresh.digital connected
Core values defined by color
Round shapes based on Nunito Font - imperfect circles
Gradiented lighter-feel orbs
Separate fragments combined into orb
Result
A dynamic logo that shows unity, and allows to be disassembled to highlight individual segments.
It sums up the core values of the brand and it proposition. The logo lends itself well for playful scroll animations as well as neat bumper/intro animations, for example for presentations.
It’s overall feeling is light, colourful and energetic. The brandname fresk reminds us of the word fresh, although I’d like to refer to the logo visual as ‘orb’, it can also be seen as a subtle hint to the looks of a soapbubble. What’s more fresh than that?
The font used is Nunito, a rounded, playful and friendly typeface. For the logo usage it has been altered: the descender and ascender line are jumping, making the ‘r’,’i’ and ‘k’ and ‘t’ reaching to each-other back an forth, illustrating the relation of the agency and client. Fresk.digital operates as a partner rather than a client when it comes to way of working. Equal efforts and responsibility.
Next to that the shift in the descender and ascender -line suggest and invisible arch starting from the baseline of the f all the way to the dot. ‘The smile’, is revealed by placing the orb in vertical orientation.
Colour palette
The color pallet shows a range of three main colours with each an darker and lighter custom shade. The shades help the main colours to flourish in dark as well as light interfaces. This is useful for designing in dark mode, which can be extra relevant to the brand since it has high priority on environmental impact. (Think of saving power when websites automatically show a dark mode). Next to that each shading give future designers of the brand a wider range of variations to work with.
Colour palette suitable for both light and dark interfaces
Icon detail - Light and dark versions