Nostium
A booking tool for active and adventure recreation businesses
Brand, Website & product redesign
The challenge
The current booking tool (web app) was build by developers without involvement of designers. The team was lacking client- and user insights and therefor the product did not meet standard user experience expectations
Rebrand
I pushed for a brand design so that its visual identity would be a more modern-fit and reflected a both a happy/reliable brand with small businesses as target group
Mapping
Since the current state would be base for the new to-be-designed state, it was fundamental to properly draw out all possible flows to discover their dependencies and all variable outcomes.
Product redesign
In order to make improvements we did an audit of the current state, and began to sketch improvements that lead to prototypes for qualitative validation test
Product expansion
While redesigning the booking flows, business had a various new requirements, that resulted in new features within the flow
Design System
Considering the product's size I opted to design a design system. This allows for scalability, consistency and better documentation
Get in touch
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