The rebranding of Transavia was a collaboration project between Mirabeau and Studio Dumbar. It was during an interesting time in the project when I got introduced. Much of the studies of Studio Dumbar and Mirabeau became to an style of it's own. One of the tasks that had the be done was defining a style of photography. Together with Mirabeau's art director Henk Haaima and graphic designer Eric de Vlaam from Studio Dumbar we worked on this task.
The new Transavia should be positioned by the following values: Quality brand, local touch, affordable accessible, pleasure airline.
According to their users, passengers and customers Transavia is: Sincere: 'The brand is honest with me'
Involved: 'The brand involves me'
Enthousiastic: 'The brand inspires me' Fun: 'The brand cheers me up"
Let me know if you'd like me to tell you more about this project, or if you'd like to invite me for a drink.