Senoa Wood, was found by three friends. The brand
established on the beach after a surf session.
We where amazed by al the drift wood we found covered in the sand an floating in the waves.
We came up with the idea do something great with all the
waste wood and and off cuts, that could is being thrown away. The kinds of small pieces of wood that apparently could end up in our favourite breaks.
One of us, who’s pretty good with wood, began to cut and
shape the little pieces of wood we could intercept from the trashcans and industrial containers.
Eventually he began to made bracelets en other jewellery pieces, later on we even made skateboards cruisers.
I made designs for the hand made screen printing jobs we
applied to the boards.
Other than that I was responsible for the meaning we gave the brand. As an art director I managed it’s identity.
Concrete example such as the logo, photography and designs meant for print. (see instagram for examples).
Let me know if you'd like me to tell you more about this project, or if you'd like to invite me for a drink.